Chief Marketing Officer

Congratulations to you for staying on the path to entrepreneurship, even with the possible fear of overwhelm that oftentimes makes us doubt ourselves. By you taking the time to learn to breakdown your fears shows how brave you really are. How many other new entrepreneurs prepare by facing their fears?

In the past we’ve discussed the roles of Chief Customer Service Officer (CCO) and Chief Operations Officer (COO). We’ve thought about some familiar corporate roles and how to use them in our solorpreneur journey.

We’ve talked about stepping into the role of Chief Customer Service Officer when needing to make goals and decisions related to our customers.

We’ve talked about stepping into the role of Chief Operations Officer when needing to make goals and decisions related to productivity.

Let’s discuss another role or officer of your company: Chief Marketing Officer (CMO). For my purposes, this role is primarily concerned with tribe size and brand reputation.

For a business owner:

If a decision or goal needs to be made regarding how to deal with customer complaints, which role should she take on? Yes, Chief Customer Service Officer.
And if a decision or goal needs to be made regarding how to set up at an event, which role should she take on? You’re right, the Chief Operations Officer.
Ok, so if a decision or goal needs to be made regarding how to reach target market, which role would she take on? Yes, Chief Marketing Officer.

Some Decisions a Chief Marketing Officer May Make

The CMO not only needs to decide on how to reach the target market, as in our example above, but also how to engage them. And engaging your target market will partially be done by your branding.

As you can see the Chief Marketing Officer has a fairly expanded role that spans branding to potential customers and often needs to keep up with changing times.

You will step into the role of CMO often. Remember your focus and you will reduce the chance of overwhelm.

Entrepreneurial Roles

We’ve discussed three of the 6 core entrepreneurial roles: CCO, COO and now the CMO. All three have important goals and decisions to be made and all three, by virtue, of belonging to the same company cares about what other “chiefs” are doing.

But each realizes her area of responsibility and focuses on it so she makes decisions that are in the best of her department.

Which of the “chief roles” are you the most comfortable taking on? Please share in the comments.