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Online Marketing Strategy – Overview

October 29, 2020 by Dawn White Leave a Comment

Especially after the need for lockdowns, we know that every business should have an online presence. This will allow you to potentially reach more customers than you would with traditional offline marketing methods. A solid online marketing strategy will allow you to strengthen your business image, send more traffic to your website and promote customer awareness. There are various marketing strategies that you should implement to achieve this. 1-Marketing Message Work on … [Read more...]

Filed Under: Chief Marketing Officer Tagged With: online marketing; marketing strategy; CMO; marketing

Social Media Marketing – Connect and Get Discovered

March 6, 2019 by Dawn White Leave a Comment

Marketing is a somewhat broad term. There are subsets and even subsets of the subsets. Social Media Marketing is a form of internet marketing. Its approach is to obtain branding and marketing communication goals through the participation in various social media platforms such as Facebook, Instagram, Twitter, Pinterest and YouTube as well as anywhere else content can be shared. The goal of each social media marketing campaign can vary from business to business. But usually it includes brand … [Read more...]

Filed Under: Chief Marketing Officer, Communication

3 Social Media Myths

March 25, 2018 by Dawn White Leave a Comment

Social media is a powerful technology but it’s also often misunderstood. In its simplest form, social media is a way to connect with old friends from childhood or college and a way to share pieces of your daily life. In its more complex form, social media is a unique way to market your business and products to the world in a fairly short amount of time. While you can take months or years to study the ins and outs of social media and craft corresponding business strategies, there are three common … [Read more...]

Filed Under: Chief Marketing Officer

Put the Social Back in Your Social Media Marketing Plan

March 25, 2018 by Dawn White Leave a Comment

Do you want to save time during your day? Do you wish you had an extra 18 hours to accomplish everything on your to do list? Most folks would answer, “Yes, most definitely.” to those questions because … [Read more...]

Filed Under: Chief Marketing Officer, Managerial

Social Media Bootcamp: Building Trust

March 25, 2018 by Dawn White Leave a Comment

I’m a firm believer that consistency is a key element in the success of a business. Of course, there are other important factors but consistency is what will create name and brand recognition. Consistency is what will build your tribe so you can … [Read more...]

Filed Under: Chief Marketing Officer

How Is Your Social Media Plan Working For You?

March 25, 2018 by Dawn White Leave a Comment

Social media. It’s one of my favorite ways to interact. This is also true for a lot of folks. They use it to interact with others around the world and to market their products and services. Some people get great interaction on social media platforms while others are posting day in and day out with very little engagement. What’s the difference between the super star and the person who struggles? … [Read more...]

Filed Under: Chief Marketing Officer, Organizational

3 Ways to Show Off Your Personality on Social Media Platforms

March 25, 2018 by Dawn White Leave a Comment

Social media platforms were created primarily as a way to connect with folks, as a way to be social online without being in the same place. However, with the increased popularity of social media and the ways you can promote your business with these platforms, some business owners forget … [Read more...]

Filed Under: Chief Marketing Officer, social

Seven Ways A Solopreneur Can Use Video Marketing

February 14, 2018 by Dawn White Leave a Comment

Videos have become increasing more and more popular. I remember not liking to click on videos while using a computer. It was just too much for me. But now, I really enjoy them whether they are short and sweet or an in depth how to video.   We’re going to discuss ways to get started using videos for marketing your business. Just know there are more ways to use video marketing than we’re going to discuss. Hopefully this will help you decide how you can fit them into your marketing plan. … [Read more...]

Filed Under: Chief Marketing Officer Tagged With: video marketing

Creating Social Media Content

February 13, 2018 by Dawn White Leave a Comment

I love social media. Maybe because I’m an introvert. Maybe because I don’t watch TV very often. Maybe a little bit of both. I also love creating social media content. Social media content is any content that you’ll use for purposes of promoting on social media platforms. It might be a blurb that goes with a link to a video or blog post, or it might be an infographic or meme to help you get a point across. Creating social media content is an important part of your marketing strategy. … [Read more...]

Filed Under: Chief Marketing Officer, Communication Tagged With: social media marketing

Avoid These Content Marketing Mistakes

February 13, 2018 by Dawn White Leave a Comment

As you have taken courses, read blogs and observed others, I’m guessing you have seen that content marketing is a fairly important method of getting the word out about products and services. I believe that content marketing is the best way to … [Read more...]

Filed Under: Chief Marketing Officer Tagged With: content marketing, content marketing mistakes

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