We’ve seen that social media marketing is a great way to get the word out about your business and products. But there are times when you have to recognize that social media marketing can become a time suck.
Social media marketing time management is extremely important. It’s a mouthful but something that is probably top of mind since most of us still have a 9-5.
I have some tips to help you with Marketing time management.
Have a plan; don’t do anything without a plan
You need a roadmap to get to your marketing goals. So with that, you need to plan out how to use social media marketing to help you reach those goals.
Create a social media marketing calendar
Take the time to plan ahead. Consider the products you want to promote. Write posts that have a specific purpose related to your products. Assign your posts to specific dates and times. The dates you choose will naturally fit into your product launches and campaigns.
Avoid wasting time
It’s so easy to get sucked into another slideshow on which celebrities broke up in the last year. Or a quiz on which character from the newest reality show you most resemble. But don’t do it.
When you are marketing on social media, try your best to avoid wasting time on things that won’t help you meet your goals. And yes, it’s ok to have fun, but do it after your work is complete.
Outsource scheduling
Another way to focus on Marketing time management is to outsource. Once you create a social media marketing calendar that aligns to your promotions, give the list of updates to someone else to schedule and monitor.
This can be someone from one of the freelancer sites or one of your kids or grand kids. It just needs to be someone who is comfortable with social media, someone you can trust and has good follow through.
Comment and engage
Even if you outsource parts of your social media marketing, be sure to personally comment and engage your followers so that they know you are a real person.
There are many bots doing automated tasks online. Users see that. And so real messages is often a way folks determine if they can trust you or not. And consequently if they want to possibly have a relationship with you.
Do more of what works
When you notice that something is working, do more of it and less of what isn’t. Of course, you’ll need to monitor your metrics to determine what is and isn’t working. I would also suggest to keep a list of decisions with the date of change as well as the reason why.
A purpose for each post
Please don’t create and post without a purpose. If you don’t know exactly why you are posting something, archive it. If there is value in it, you can retrieve it later.
I had a difficult time with this in the beginning and whenever I’m thinking about bringing in another slant to my business. I’ve learned to keep this to a minimum by physically assigning a purpose to each post. Again, I use a list to do this.
Using social media for marketing is almost a must nowadays. But it’s important to do it correctly. Social media marketing can be fairly effective and inexpensive but only if you focus on overall Marketing time management.
So tell me: have you considered outsourcing your social media marketing?
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