Not Sure What to Write?

Most of you have probably decided that blogging is a great way to connect with your target audience. And as you experiment to find what works best for you, I’m guessing you have tried various methods to come up with a process for generating blog post ideas and then a separate process for writing them.

Sometimes you’re not sure what to write?

Today I want to talk about coming up with blog post ideas. There are various ways to gather your ideas.

Other People

If you don’t feel like an expert yet but you want to blog in a niche, then you can start blogging about other people.  This is also a good technique if you want to add variety or if you feel like you need a change from the topics you usually focus on.

Some people blog about other people’s news. Don’t worry. You can do this. It’s ok. But does that mean you go to someone’s blog and cut and paste their entire blog post?

No, of course not. But you can pull in bits and pieces (only) with backlinks to your sources.

There are other options. Seek out experts and ask a question. You’d be surprised how many experts will offer their insight when asked if it means a link back to their website and possible exposure to another pool of readers.

You can also interview people in the niche that you’re in, such as college professors or company representatives for example. There are numerous ways to leverage other person’s expertise if you reach out.

Keywords

Using keywords is a fairly popular technique to attract people to blog posts and website. So why not leverage the same concept and research possible blog topics?

To get started with this approach, research your keyword plus the word blog and see what other people are discussing. The purpose is to educate yourself. Don’t steal the content, just learn about what is considered worth posting.

You’ll want to integrate a keyword phrase into your blog post title if possible. But this should be secondary to you writing posts that your target audience will find valuable.

Here’s another one: Google, “Association” plus your niche. For example, “association loan officers” would get you a list of professional groups that have member listings.

You can contact the members as well as look for the conversations these folks are having in their forums and online groups. This should give you some great ideas for blog posts.

You probably have core content that you focus on. But why not spice it up a bit by researching and asking what other folks in your niche are talking about?

What other ways do you come up with new blog post ideas? Let me know by sending me an email.