Nowadays your online presence is one of the best ways to market your business. It doesn’
t really matter whether you have an online business or a brick and mortar business. Using social media is a great way to get the word out about your business and to establish your identity online.
Consistent Branding
While each social media platform has its own personality, your brand will remain the same across them. You will probably do some things differently, platform to platform, but overall your brand should be consistent.
If you have major differences, it may be hard for your target audience to recognize you from site to site so try to be a consistent as possible.
Update your profile
We’ve talked about how important it is to complete your profile but it’s also a good idea to review on a regular basis. Because social media platforms change so often, there’s a chance that an update can make your once complete profile, incomplete. So calendar a task to review every couple of weeks to once a month.
Be consistent
One of the keys to making social media work for you to build your online presence, is to post on a regular basis. You probably want to post at least once a day, preferably 2-4 times a day. These are general guidelines so consider your target audience, the site and how much time you have and how much you have to share.
One or two platforms
Solopreneurs can’t be everywhere and do it well. It’s just not possible. And this is even more impossible for those of us still working a 9-5. So choose one platform, two at the most, that you will focus on. Make sure to make your decision based on where your target audience hangs out.
Platform specific
Ideally, you don’t want the same content and same posts on each social media platform. That’s ideal but you will find that a lot of folks do just that. If you can, create different blurbs for your Twitter post and your Facebook post.
Engage
There’s a lot going on but don’t forget to engage with folks. Ask and answer questions, share your knowledge, and interact with them. Social media is, by definition, supposed to be social. Automation is fine for scheduling posts, but you still do need to talk to folks in real time also.
Share
When you see a post that you think your audience will enjoy, share it. You’re sharing for your audience but more than likely the person whose content you shared, will do the same for you. A win-win-win.
Groups
Most social media platforms have some forms of groups that you can join. Joining these, then interacting with the folks, is a great way to network and get known better.
As you have probably come to agree: social media is a great way to build your online presence. You’ll use social media to promote free content such as blog posts as well as to your paid products.Try the various techniques that you come across and see which do the most for your business.
So tell me: is your branding consistent? If not, what one thing can you do today to bet it there?
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