Each social networking site has features that are unique to them but usually all have users that can ‘follow’ brands and individuals so that they can see their updates. The following is applicable to the most popular sites: Facebook, Twitter, Instagram, YouTube and Pinterest. Which is better?  Many solopreneurs wonder what is the difference between advertising and social networking. The simple answer is that advertising allows you to target a select group of users and present them with an … [Read more...]