Successful social media experts know what it takes to make social media work for you. And that’s why so many new solopreneurs consider hiring an agency to do their social media marketing. But that’s usually not necessary.
Aside from posting regularly, posting relevant posts, and stand-out content, make sure that you stay involved in each social media network in a personal way.
Social Media Profiles
Fill out your social media profiles completely. Learn the best practices for social media profiles on that particular network. Each network has its own personality that you should keep in mind, but let your personality shine through also.
Connections
If you connect with other experts and influencers, you’ll increase your chances of getting more traction. This is because an online conversation, or exchange will be seen by their massive following.
Business Pages
Don’t skimp on making your pages represent your business appropriately. Each social media network 
gives you the ability to create pages that look inviting so you can get results.
Topics
If you want to become a go-to expert, find relevant industry news and share it with your followers. And remember that giving it away works.
Conversation
Don’t just be a robot by posting things without ever commenting and entering into discussions with others. You want to engage and talk to others like you would if you were at a live, in person social gathering.
Hashtags
Hashtags help organize and search for relevant content on social media. Always use the # before the word, use no punctuation, keep it as short as possible and use letters and numbers for variety.
Advertise
Running advertisements on social media or to curated email lists are great ways to get the word out about a new product or service. However, be strategic when running an ad. Know exactly what your goals are for the ad before you place the ad.
Be Yourself
When you are in a discussion on social media, in addition to representing your business you are also representing yourself. Be who you are so that your social media presence has an authentic personality.
You don’t have to reinvent the wheel when you get involved with social media marketing. Follow the experts and do what they are doing. Focus on differentiating yourself and being a real person with a unique voice that represents your business.
Take time today to look at your social media profiles objectively. Do they represent you and your business well? If not, what changes can you make?
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