As you have taken courses, read blogs and observed others, I’m guessing you have seen that content marketing is a fairly important method of getting the word out about products and services.
I believe that content marketing is the best way to inform, educate and engage your audience while building authority in the eyes of your target audience.
With that being said, here are a few common content marketing mistakes that you want to avoid making.
Using Automation Too Much
Automation can be great. For example, I use PostPlanner to schedule quotes to Twitter and Facebook. But it shouldn’t be used for everything. Respond and interact personally with folks on social media and on your blog. Use automation tools to schedule your posts but make sure to be social on the social media platforms.
Creating Content But Not Promoting It
When you create any type of content that you want folks to find, you should promote it via your social media networks and email lists. You can also promote it via pay-per-click ads. I know that you are probably spending a lot of time creating the content but please don’t forget to promote it as well.
Focusing On Quantity Over Quality
You’ll need to prioritize and balance all “the little things” you do for your business. So, yes it’s important that you figure out how to create content on a regular basis but not at the expense of quality. When folks see or read content that is not up to par, they will move on, unsubscribe, unfollow and we don’t want that especially if your products would be helpful to them.
Not Publishing Enough
Now, it might seem that I’m contradicting myself but it is really about balance. If your target market is expecting content a few times a week and you are only providing it once every two weeks, you’re making a common content marketing mistake. So to know how much is enough, you’ll have to research and understand what your target market is expecting. Research can also include you experimenting on your own as well as noticing what others are doing content-wise.
I’ve only listed a few content marketing mistakes here. Part of the reason is that if you are doing any of these, you’d probably want to really think about how to stop and the best way to do the opposite.
I’ve made all of these and it took some strategic planning to change course without letting it overwhelm me. If you work on avoiding these content marketing mistakes, you’ll have better success with your content marketing efforts. But please do this one at a time so you don’t get overwhelmed.
So tell me: which one will you work on first?