I know you may just be starting out. But have you decided that content marketing is right for your business?
If so, you want to write great content but you’re not sure how? There are a few things that differentiate great content from not so great content. Learn them and improve your content.
Conversationally
Conversational content is written in a friendly tone. It’s almost as if you were writing your blog post or report specifically for the person reading it.
It’s written using informal language. Instead of saying, “Business people write content” you would say, “You write content.”
And because of this, conversational content often breaks a few grammar rules. For example, you might write an incomplete sentence. For impact. I often use ellipses…
…to create effect and to draw the eye through my post.
When you break grammar rules make sure there’s a reason for it. Breaking them just to break them, may be fun and a bit rebellious, but it’s not usually productive.
Personality and voice
A lot of new entrepreneurs don’t necessarily believe it, but your personality and voice are one of your biggest assets. Both help you stand out from others.
They help you create and strengthen your brand.
Let’s say you’re sarcastic naturally. Then your content can and should be sarcastic too. It has to be relevant and appropriate but if that’s who you are, be it.
And if you’re sentimental then your content will reflect that also. It’s so much easier to embrace your personality than to fight it. And it also helps make interesting content.
Study the content and writers you like and read often. Look for how they share their voice and personality.
Easy to read and understand
Formatting is supposed to help make your content easy to read and understand. Folks tend to get a bit carried away with formatting though.
Sometimes there are so many underlined, bulleted, and bold words that you’re not sure where your eye is supposed to go. And instead of enhancing the reading process, it often makes it more difficult because it’s distracting.
Simple formatting is best. This may include bold or underlined subheadings. You might have either bullets or numbers but probably not both.
Again, look at various pieces of content.
What do you notice about the ones that you find easy to read? And what about the ones you find distracting?
When the post isn’t easy to read, what would you do to fix it? What would make it easier to read?
Learning a few simple content strategies can help you get the results you’re looking for. You’ll receive more readers and traffic. And you’ll likely receive more customers. The better your content, the faster you’ll be able to grow your business.
What personality trait will we see in your content writing?
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