Marketing is a somewhat broad term. There are subsets and even subsets of the subsets. Social Media Marketing is a form of internet marketing. Its approach is to obtain branding and marketing communication goals through the participation in various social media platforms such as Facebook, Instagram, Twitter, Pinterest and YouTube as well as anywhere else content can be shared. The goal of each social media marketing campaign can vary from business to business. But usually it includes brand … [Read more...]
Creating Social Media Content
I love social media. Maybe because I’m an introvert. Maybe because I don’t watch TV very often. Maybe a little bit of both. I also love creating social media content. Social media content is any content that you’ll use for purposes of promoting on social media platforms. It might be a blurb that goes with a link to a video or blog post, or it might be an infographic or meme to help you get a point across. Creating social media content is an important part of your marketing strategy. … [Read more...]
Social Media Marketing Mistakes
Social media marketing is a great way to increase your following online and also increase your subscriber list. And naturally there are some common mistakes that folks make when engaging in social media marketing. If you are doing of these, make the change and look for improvement in your social media marketing. … [Read more...]
Writing Social Media Posts That Folks Respond To
One of the tasks related to using social media for your business is writing posts. Posts help keep your social media active on various platforms. It also helps to engage your audience. And having a strategy to get the most out of your social media marketing is important, maybe even critical for those us who have limited time. For most of you, the primary goal of your social media marketing … [Read more...]
Creating Social Media Content
One of the types of content that you need to create is social media content. Social media content is any content that you will use to share on social media. It might be a blurb that goes with a link to a video or blog post, or it might be an infographic or meme. Creating content for social media is an important part of every business’s marketing strategy. Plan A lot of folks forget to … [Read more...]
Why Social Media Matters to Your Small Business
I believe social media will be around for quite a long time. It gives individuals and business entities a great way to connect and share their offerings. I would say most of our target audiences use social media of some sort. And since we often use our phones or mobile devices, connecting is just moments away. … [Read more...]
Feel like you’re wasting valuable time? Write with purpose
Content is quite often considered an online entrepreneur’s primary asset. And content writing on of her key tasks. It drives traffic and therefore helps make your sales. When done right, provides authority, credibility and gets your target audience to like you and your brand. All of which are buying triggers. And don’t forget, it also helps you to market your business. But unfortunately, many new solopreneurs write their content without a purpose. They may write some great and useful … [Read more...]
Want to be more successful with content?
If you’re an online business owner, you know that content is one of the best tools you have. It can drive a tremendous amount of traffic to your website. When done correctly, it provides your audience with the value and information they are looking for. It also helps you market your business, products or services. Nowadays, content is essential for online marketing success. And you can achieve even greater success if you take the time to plan your content. Content Planning We all do some … [Read more...]
Feeling overwhelmed? Spending too much valuable time writing?
Content writing for your business is investing in your business. I know you spend a lot of time writing it. You probably also spend a lot of time planning and researching before you even start to write it. And just like any other investment, it makes sense to make the most of your investment. Repurposing and reusing your content is a great way to maximize your return. Build Gather articles and blog posts that go together nicely and create a report. Adding an introduction and a conclusion … [Read more...]
Feeling lost because you’re not sure how to write content?
I know you may just be starting out. But have you decided that content marketing is right for your business? If so, you want to write great content but you’re not sure how? There are a few things that differentiate great content from not so great content. Learn them and improve your content. Conversationally Conversational content is written in a friendly tone. It’s almost as if you were writing your blog post or report specifically for the person reading it. It’s written using informal … [Read more...]