Using social media marketing to promote your business can be worthwhile if you know how to make the most of it.
You have to remember that social media marketing is not something that will get you massive results within a few weeks of starting out. It takes time and commitment. It also requires that you have specific goals.
Here are some specific things that will help you get more from social media marketing.
Please make sure you have complete profiles on the various platforms. Use keywords that your audience uses, including word they would use to search your type of products.
Don’t be afraid to show who you are. Show your personality and make it easy for folks to connect with you easily.
When you post, take time to make sure your content is relevant. Providing quality content will give your audience a reason to want to keep following you.
Social media marketing results don’t happen overnight. It can take months of consistent and focused work to get the outcomes that you want. Expecting results right away is a really good way to set yourself up for disappointment.
Another way to get more from social media marketing is to piggy back off of influencers. Use the search function on your platform as well as google. Look for those who are an integral part of your industry and folks others look up to. Reach out and try to engage with them. Getting their attention in a good way to increase your influence too.
Avoid wasting time
We’ve talked about this before. When you get on social media platforms, it’s very tempting to start looking at memes, talk to your friends and family, play games…all under the guise of you marketing on social media.
If it’s hard to resist wasting time online, try creating a “don’t-do” list of things that you will not do. This trick sometimes works really well for folks.
Respond in kind
A phrase I heard growing up back East but it still applies. And it has helped me to get more from social media marketing. The idea is, if you want folks to comment and share your posts, do the same for other folks. This is especially helpful if both people serve the same audience but is not direct competition.
Adding value is similar to posting quality content. I separated the two to emphasize that there are conversations going on within your industry. So when you decide to comment add value to the conversation.
The more value you add to online discussions, the more folks will want to get to know you. And they will get to know you by following you, signing up for your newsletter, buying your products.
Using social media marketing to promote your business is a great way to get more visitors to your website and eventually to make more sales. But you have to commit your resources in order to reach you marketing goals.
Try your best to avoid wasting your time when online. And you’ll get more from social media if you set specific goals, develop a plan to reach the goals, and monitor the results on a regular basis.
So tell me: Do you make it a habit of responding in kind?