Content writing for your business is investing in your business. I know you spend a lot of time writing it. You probably also spend a lot of time planning and researching before you even start to write it.
And just like any other investment, it makes sense to make the most of your investment. Repurposing and reusing your content is a great way to maximize your return.
Build
Gather articles and blog posts that go together nicely and create a report. Adding an introduction and a conclusion will help tie the ideas together.
You may also find adding some transitions and editing the content will help with a cohesive message.
And to monetize the content, consider adding affiliate and promotional links where appropriate.
Break
Try the opposite of building: if you have existing reports, break them into articles and blog posts. You have a few options here.
Pull apart segments of the report to create articles. Add an introduction and conclusion paragraph and you’re just about ready to publish. Or you can even create lists and other information-packed articles.
Here’s an example of breaking content down: if you have a “how to” report with ten steps and ten pages of content, you could:
- create an article that’s a much shorter version of the report
- list the ten steps with a one or two sentence explanation
- write a “three things you need to do to…” article (you would actually have enough to write 3 of these articles)
Republish
Sometimes evergreen content isn’t as evergreen as you hope. Things change so quickly and most industries grow and change on a regular basis.
Go back and take a look at your “evergreen” articles and blog posts. How can you refresh them with updated content?
Partition
This is similar to breaking down reports to create articles and blog posts. You can break down e-books into:
– reports
– articles
– blog posts
You’ll see you can get quite a lot of content from an e-book. And for content ideas, take a look at the e-books you’ve purchased or written.
Group
If you’re thinking about creating a new information product, consider grouping reports to create an e-book.
You’ll need to organize the reports in a logical manner so that it flows. You’ll also likely need to add an introduction and a conclusion. Transitions will be necessary and you can add some graphics to really pull it all together.
Add checklists and worksheets to add even more value to your e-books and reports.
R
epurposing and reusing your content is smart and strategic. As you create new content, consider how you might be able to use it in the future.
Content is now often key for online business success so make the most of your efforts and maximize your content to the fullest.
Which technique will you use right away to repurpose and reuse your content?
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