I love social media. Maybe because I’m an introvert. Maybe because I don’t watch TV very often. Maybe a little bit of both. I also love creating social media content.
Social media content is any content that you’ll use for purposes of promoting on social media platforms. It might be a blurb that goes with a link to a video or blog post, or it might be an infographic or meme to help you get a point across. Creating social media content is an important part of your marketing strategy.
Starting out on the solopreneur journey, most folks seem to totally forget to plan ahead regarding social media content. I did the same but it’s a mistake.
Let’s say you create a blog post. You should create a tweet, a Facebook post and Instagram post with hashtags to go along with your blog post.
Planning is a great way to help prevent overwhelm.
Include social media content on your editorial calendar. If you know that in August you’re going to promote a new line of t-shirts, then you should also be planning for social media content to use in that promotion. Both leading up to the launch and during the launch itself.
Create Images for Social Media
Sometimes people forget but images are a form of content. And you need to create images for social media sharing. Images are more likely to be shared than text so they are an important part of your social media marketing. Using a variety of images as content, like infographics and memes, will increase shares and engagement.
TIP: Practice making videos. They are becoming more and more popular and will eventually be the most shared.
Share More Than Once
We’ve talked about the importance of promoting the content you create. This applies to when you’re creating social media content as well. And since people don’t check their entire social media stream (I’m not sure it’s even possible anymore) share the same content with new blurbs. This will help increase how many folks view your posts.
Conduct A/B or split testing. Testing will tell you which times, headlines, topics get more attention compared to others. Collecting the results from these experiments will help guide you as to which times you want to share your content.
Spend 30 minutes each on Twitter, Facebook and Instagram. You will see that each has its own personality. As you grow your followers on each platform, you will also notice you are more popular on one over the others.
Therefore, it’s a good idea to consider creating social media content that is unique to each network. It’s a best practice but I personally don’t do it. Each solopreneur will need to weigh the pros and cons for her situation. I wanted to make sure you are aware of the reasoning behind it.
Because most folks go onto the social media platforms daily, it’s a good strategy to have content for every day of the week. And to share more than once per day. This can seem like a lot of content to create, but the more you do it the more likely you will come up with a system for creating social media content that works for your limited time.
You’ve probably already considered most of these already. It’s usually a matter of coordinating the various types of content you create. I have found that creating social media content lends itself well to batching. So as you decide on what, how, when, etc. create a system that works for you.
And more importantly know that as you move along your solopreneur journey, you will need to revise and tweak your systems. This is natural so expect it.
So tell me: how far ahead have you planned your social media content?