Social media marketing is a great way to increase your following online and also increase your subscriber list. And naturally there are some common mistakes that folks make when engaging in social media marketing.
If you are doing of these, make the change and look for improvement in your social media marketing.
When your followers make a comment, share or ask a question, try to respond fairly quickly. There are various ways to monitor when people engage with you on social media. It’s just a matter of deciding which is best for you.
Incomplete profiles are associated with fake profiles or ones that aren’t taken seriously. So if you want people to take you and your social media posts seriously, complete your profile. A complete profile usually has a profile picture and company information that can be used to reach you outside of the social media network.
Some folks, especially those new to social media marketing, make the mistake of focusing on the quantity of followers. It’s really easy to do. All followers aren’t equal and you want to have followers who are indeed potential customers. Your focus needs to be on quality and not quantity.
Not Posting Regularly
In order to get traction with your future customers, be active on social media networks and post things that resonate with them. Post on a regular basis and post things they find interesting.
Not Choosing Wisely
You don’t need to be on every social media networking site. Be on the sites that your target audience is on. And in the beginning, focus on only one site. Two sites at the most.
Even though person to person interaction is a main goal of social media marketing, there are things that can be automated. Scheduled updates can be automated. The key is to make sure your automation doesn’t make your posts look like they were created by a computer or robot.
As much as you can within your social media marketing allocated time, interact with your followers. This adds the personal touch to your online relationship. It helps your followers to see you as a real person.
Not Personalizing Messages
Sending out the same message to all of your social media networks can be a mistake. I’m guilty of this. But best practice is to have different messages for different networks. One for Twitter, one for Facebook and so on.
The reason being is that you have some followers who follow you are multiple sites. And the posts will look like duplicate posts to them. They may get bored or even see it as spammy.
Social media marketing has come to be known as an effective way to get more followers, subscribers and customers. The key is use best practices, including avoiding some common mistakes. No need for perfection. Take note, make changes one at a time and look for improvement. Track sales trend with the changes you make to get the full picture.
Please share: which of the above will you work on next?