One of the tasks related to using social media for your business is writing posts. Posts help keep your social media active on various platforms. It also helps to engage your audience. And having a strategy to get the most out of your social media marketing is important, maybe even critical for those us who have limited time.
For most of you, the primary goal of your social media marketing is to build your email list. Those of you involved in ecommerce will be directing folks to your site for them to purchase products.
You need to know who your target audience is so that you can create the type of posts that will get their attention.
For example, some audience members will be insulted by certain types of comedy while others will respond very well to it.
Know your customers. It will make getting engagement a lot easier.
It’s a good idea to monitor what your competition is doing in regards to their social media posts.
Don’t copy what they’re doing. Rather, observe whether or not what they are doing is getting engagement.
You won’t be able to figure out if they are getting folks to subscribe but you can see how many likes, retweets, comments, etc.
Then take that information and think of a way to do it better.
What action do you want your readers to take when they see your post? Do you want them to click through to read more? Do you want them to like, follow and share?
You need to be clear about what you want them to do.
Although most people will say it’s not a good idea to explicitly say “share my post” but you can test different things that you think might make someone share posts.
Folks generally respond best to relevant images and videos on social media.
You can make memes and infographics using various free software like Canva.com to include in your social media posts.
A nice image or video with a relevant quote will usually get attention. And add your logo for branding.
You will likely include a blurb with memes, blog posts or other type of post. This is included in the post and it can be funny, straightforward, mysterious, etc. As long as it is relevant to what you are sharing.
Please don’t ignore the interaction that is happening on your social media pages.
When it makes sense, respond by adding your point of view into to the discussion.
Answer questions, and be kind. Remember that folks don’t know what you know. And even if someone is rude, don’t respond rudely. If you have to, delete the rude comment and let it go.
Writing social media posts that get a discussion going and inspire folks to share and interact is more of an art than science so it will take a lot of practice.
You’ll need to try different tactics to see what is comfortable for you and also works with your particular audience.
Make sure to have a call to action (CTA) on the post so your audience knows what to do. Remember that for most of you, your ultimate goal is to get them on your email list so that you can market to them on an ongoing basis.
Please share: which call to action do you use most often?