Content is quite often considered an online entrepreneur’s primary asset. And content writing on of her key tasks. It drives traffic and therefore helps make your sales. When done right, provides authority, credibility and gets your target audience to like you and your brand. All of which are buying triggers. And don’t forget, it also helps you to market your business. But unfortunately, many new solopreneurs write their content without a purpose. They may write some great and useful … [Read more...]
Feeling overwhelmed? Spending too much valuable time writing?
Content writing for your business is investing in your business. I know you spend a lot of time writing it. You probably also spend a lot of time planning and researching before you even start to write it. And just like any other investment, it makes sense to make the most of your investment. Repurposing and reusing your content is a great way to maximize your return. Build Gather articles and blog posts that go together nicely and create a report. Adding an introduction and a conclusion … [Read more...]
Feeling lost because you’re not sure how to write content?
I know you may just be starting out. But have you decided that content marketing is right for your business? If so, you want to write great content but you’re not sure how? There are a few things that differentiate great content from not so great content. Learn them and improve your content. Conversationally Conversational content is written in a friendly tone. It’s almost as if you were writing your blog post or report specifically for the person reading it. It’s written using informal … [Read more...]
Confused? Posting and posting but no interaction?
Reader interaction can help you accomplish various goals for your website. Including adding user generated content. It also helps to pull in more readers. Folks often want to join in and see what others are talking about. But getting reader interaction isn’t always easy. It can be fairly challenging, especially in the beginning. Ask One of the most effective ways to get more interaction is to ask for it. It really doesn’t matter if you’re writing an article or a blog post. It's about … [Read more...]
Frustrated and feel like giving up?
Even if you are just starting out with a website and a blog you may have seemed to run out of things to write about. There are various ways to deal with this content writing. You can hire someone to come up with ideas for you or to write the content for you. Either of these would probably work. But there is a way for you to write the content yourself. You just need a little inspiration. Magazines Pick up a copy of a magazine. And it doesn’t have to be in your niche either. Almost any … [Read more...]
Feeling defeated because you aren’t a professional writer?
As a solopreneur you have a lot of roles to play. For example, some days you’re mainly CEO, some days CFO. And each role has a variety of tasks assigned to it. One of the most important tasks is content writing. Creating content can be intimidating and overwhelming. Since so many of us have a fear of writing, actually a fear of sharing what we write, we often procrastinate. We usually think we aren’t very good writers. But you know what? You don’t have to be a professional writer to … [Read more...]