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Advertising or social networking?

Chief Marketing Officer, Chief Sales Officer

Each social networking site has features that are unique to them but usually all have users that can ‘follow’ brands and individuals so that they can see their updates. The following is applicable to the most popular sites: Facebook, Twitter, Instagram, YouTube and Pinterest.

Which is better?

 Many solopreneurs wonder what is the difference between advertising and social networking. The simple answer is that advertising allows you to target a select group of users and present them with an offer. [Read more…] about Advertising or social networking?

Social Media Marketing Mistakes

Chief Marketing Officer, Communication

Social media marketing is a great way to increase your following online and also increase your subscriber list. And naturally there are some common mistakes that folks make when engaging in social media marketing.

If you are doing of these, make the change and look for improvement in your social media marketing. [Read more…] about Social Media Marketing Mistakes

Writing Social Media Posts That Folks Respond To

Chief Marketing Officer, Communication

One of the tasks related to using social media for your business is writing posts. Posts help keep your social media active on various platforms. It also helps to engage your audience. And having a strategy to get the most out of your social media marketing is important, maybe even critical for those us who have limited time.

For most of you, the primary goal of your social media marketing [Read more…] about Writing Social Media Posts That Folks Respond To

Creating Social Media Content

Chief Marketing Officer, Communication

One of the types of content that you need to create is social media content. Social media content is any content that you will use to share on social media.

It might be a blurb that goes with a link to a video or blog post, or it might be an infographic or meme. Creating content for social media is an important part of every business’s marketing strategy.

Plan

A lot of folks forget to [Read more…] about Creating Social Media Content

Approach to Social Media Marketing

Chief Marketing Officer

Successful social media experts know what it takes to make social media work for you. And that’s why so many new solopreneurs consider hiring an agency to do their social media marketing. But that’s usually not necessary.

Aside from posting regularly, posting relevant posts, and stand-out content, make sure that you [Read more…] about Approach to Social Media Marketing

Customer Centric Marketing

Chief Marketing Officer

The basic idea behind customer centric marketing comes from the fact that only customers bring money into your business. Because of that, all marketing should focus on them.

This also goes for product development and content creation.

The concept of customer centric marketing is really [Read more…] about Customer Centric Marketing