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You are here: Home / Archives for marketing

Advertising or social networking, continued

January 31, 2018 by Dawn White Leave a Comment

We're continuing from our previous discussion about free or paid traffic. We aren't talking about specifics, but rather the approaches. Spammy Whether you decide to use advertising or plan to go the organic route, there are some promotional tactics that work well. You can use these for a variety of products and services. … [Read more...]

Filed Under: Chief Marketing Officer, Chief Sales Officer Tagged With: marketing, promotion, social media marketing

Advertising or social networking?

January 29, 2018 by Dawn White Leave a Comment

Each social networking site has features that are unique to them but usually all have users that can ‘follow’ brands and individuals so that they can see their updates. The following is applicable to the most popular sites: Facebook, Twitter, Instagram, YouTube and Pinterest. Which is better?  Many solopreneurs wonder what is the difference between advertising and social networking. The simple answer is that advertising allows you to target a select group of users and present them with an … [Read more...]

Filed Under: Chief Marketing Officer, Chief Sales Officer Tagged With: ads, advertising, CMO, marketing, social networking

Writing Social Media Posts That Folks Respond To

January 12, 2018 by Dawn White Leave a Comment

One of the tasks related to using social media for your business is writing posts. Posts help keep your social media active on various platforms. It also helps to engage your audience. And having a strategy to get the most out of your social media marketing is important, maybe even critical for those us who have limited time. For most of you, the primary goal of your social media marketing … [Read more...]

Filed Under: Chief Marketing Officer, Communication Tagged With: CMO, content, marketing, roles, social media, social media marketing

Creating Social Media Content

January 10, 2018 by Dawn White Leave a Comment

One of the types of content that you need to create is social media content. Social media content is any content that you will use to share on social media. It might be a blurb that goes with a link to a video or blog post, or it might be an infographic or meme. Creating content for social media is an important part of every business’s marketing strategy. Plan A lot of folks forget to … [Read more...]

Filed Under: Chief Marketing Officer, Communication Tagged With: CMO, content marketing, marketing, roles, social media marketing

Approach to Social Media Marketing

January 9, 2018 by Dawn White Leave a Comment

Successful social media experts know what it takes to make social media work for you. And that’s why so many new solopreneurs consider hiring an agency to do their social media marketing. But that's usually not necessary. Aside from posting regularly, posting relevant posts, and stand-out content, make sure that you … [Read more...]

Filed Under: Chief Marketing Officer Tagged With: CMO, marketing, social media marketing

Customer Centric Marketing

January 8, 2018 by Dawn White Leave a Comment

The basic idea behind customer centric marketing comes from the fact that only customers bring money into your business. Because of that, all marketing should focus on them. This also goes for product development and content creation. The concept of customer centric marketing is really … [Read more...]

Filed Under: Chief Marketing Officer Tagged With: CMO, marketing, social media marketing

Why Social Media Matters to Your Small Business

January 6, 2018 by Dawn White Leave a Comment

I believe social media will be around for quite a long time. It gives individuals and business entities a great way to connect and share their offerings. I would say most of our target audiences use social media of some sort. And since we often use our phones or mobile devices, connecting is just moments away. … [Read more...]

Filed Under: Chief Marketing Officer, Communication Tagged With: CMO, marketing, social media marketing

Feeling defeated because you aren’t a professional writer?

May 16, 2017 by Dawn White Leave a Comment

As a solopreneur you have a lot of roles to play. For example, some days you’re mainly CEO, some days CFO. And each role has a variety of tasks assigned to it. One of the most important tasks is content writing. Creating content can be intimidating and overwhelming. Since so many of us have a fear of writing, actually a fear of sharing what we write, we often procrastinate. We usually think we aren’t very good writers. But you know what? You don’t have to be a professional writer to … [Read more...]

Filed Under: Chief Marketing Officer, Communication Tagged With: CMO, communication, content, content marketing, content writing, marketing, writing content, written communication

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