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You are here: Home / Archives for content marketing

Avoid These Content Marketing Mistakes

February 13, 2018 by Dawn White Leave a Comment

As you have taken courses, read blogs and observed others, I’m guessing you have seen that content marketing is a fairly important method of getting the word out about products and services. I believe that content marketing is the best way to … [Read more...]

Filed Under: Chief Marketing Officer Tagged With: content marketing, content marketing mistakes

Creating Social Media Content

January 10, 2018 by Dawn White Leave a Comment

One of the types of content that you need to create is social media content. Social media content is any content that you will use to share on social media. It might be a blurb that goes with a link to a video or blog post, or it might be an infographic or meme. Creating content for social media is an important part of every business’s marketing strategy. Plan A lot of folks forget to … [Read more...]

Filed Under: Chief Marketing Officer, Communication Tagged With: CMO, content marketing, marketing, roles, social media marketing

Feeling overwhelmed? Spending too much valuable time writing?

July 10, 2017 by Dawn White Leave a Comment

Content writing for your business is investing in your business. I know you spend a lot of time writing it. You probably also spend a lot of time planning and researching before you even start to write it. And just like any other investment, it makes sense to make the most of your investment. Repurposing and reusing your content is a great way to maximize your return. Build Gather articles and blog posts that go together nicely and create a report. Adding an introduction and a conclusion … [Read more...]

Filed Under: Chief Marketing Officer, Communication Tagged With: CMO, communication, content, content marketing, content writing, writing content

Feeling lost because you’re not sure how to write content?

July 5, 2017 by Dawn White Leave a Comment

I know you may just be starting out. But have you decided that content marketing is right for your business? If so, you want to write great content but you’re not sure how? There are a few things that differentiate great content from not so great content. Learn them and improve your content. Conversationally Conversational content is written in a friendly tone. It’s almost as if you were writing your blog post or report specifically for the person reading it. It’s written using informal … [Read more...]

Filed Under: Chief Marketing Officer, Communication Tagged With: CMO, communication, content, content marketing, content writing, writing content

Confused? Posting and posting but no interaction?

July 4, 2017 by Dawn White Leave a Comment

Reader interaction can help you accomplish various goals for your website. Including adding user generated content. It also helps to pull in more readers. Folks often want to join in and see what others are talking about. But getting reader interaction isn’t always easy. It can be fairly challenging, especially in the beginning. Ask One of the most effective ways to get more interaction is to ask for it. It really doesn’t matter if you’re writing an article or a blog post. It's about … [Read more...]

Filed Under: Chief Marketing Officer, Communication Tagged With: CMO, communication, content, content marketing, content writing, writing, writing content

Frustrated and feel like giving up?

June 29, 2017 by Dawn White Leave a Comment

Even if you are just starting out with a website and a blog you may have seemed to run out of things to write about. There are various ways to deal with this content writing. You can hire someone to come up with ideas for you or to write the content for you. Either of these would probably work. But there is a way for you to write the content yourself. You just need a little inspiration. Magazines Pick up a copy of a magazine. And it doesn’t have to be in your niche either. Almost any … [Read more...]

Filed Under: Chief Marketing Officer, Communication Tagged With: CMO, communication, content, content marketing, content writing, tips, writing content

Feeling defeated because you aren’t a professional writer?

May 16, 2017 by Dawn White Leave a Comment

As a solopreneur you have a lot of roles to play. For example, some days you’re mainly CEO, some days CFO. And each role has a variety of tasks assigned to it. One of the most important tasks is content writing. Creating content can be intimidating and overwhelming. Since so many of us have a fear of writing, actually a fear of sharing what we write, we often procrastinate. We usually think we aren’t very good writers. But you know what? You don’t have to be a professional writer to … [Read more...]

Filed Under: Chief Marketing Officer, Communication Tagged With: CMO, communication, content, content marketing, content writing, marketing, writing content, written communication

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