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social media marketing

Creating Social Media Content

Chief Marketing Officer, Communication

I love social media. Maybe because I’m an introvert. Maybe because I don’t watch TV very often. Maybe a little bit of both. I also love creating social media content.

social mediaSocial media content is any content that you’ll use for purposes of promoting on social media platforms. It might be a blurb that goes with a link to a video or blog post, or it might be an infographic or meme to help you get a point across. Creating social media content is an important part of your marketing strategy. [Read more…] about Creating Social Media Content

Instagram Niches

Chief Marketing Officer

I’m guessing you’ve noticed: Instagram is one of the fastest growing social networking platforms. Users can post their pictures online with a blurb and hashtags. The pictures are usually taken with a smartphone and uploaded to their account. [Read more…] about Instagram Niches

How to get more from social media marketing

Chief Marketing Officer

Using social media marketing to promote your business can be worthwhile if you know how to make the most of it.

You have to remember that social media marketing is not something that will get you massive results within a few weeks of starting out. It takes time and commitment. It also requires that you have specific goals.

Here are some specific things that will help you get more from social media marketing. [Read more…] about How to get more from social media marketing

Advertising or social networking, continued

Chief Marketing Officer, Chief Sales Officer

We’re continuing from our previous discussion about free or paid traffic. We aren’t talking about specifics, but rather the approaches.

Spammy

Whether you decide to use advertising or plan to go the organic route, there are some promotional tactics that work well. You can use these for a variety of products and services. [Read more…] about Advertising or social networking, continued

Social Media Marketing Mistakes

Chief Marketing Officer, Communication

Social media marketing is a great way to increase your following online and also increase your subscriber list. And naturally there are some common mistakes that folks make when engaging in social media marketing.

If you are doing of these, make the change and look for improvement in your social media marketing. [Read more…] about Social Media Marketing Mistakes

Writing Social Media Posts That Folks Respond To

Chief Marketing Officer, Communication

One of the tasks related to using social media for your business is writing posts. Posts help keep your social media active on various platforms. It also helps to engage your audience. And having a strategy to get the most out of your social media marketing is important, maybe even critical for those us who have limited time.

For most of you, the primary goal of your social media marketing [Read more…] about Writing Social Media Posts That Folks Respond To